Alebrije

Alebrije is a company dedicated to the export of food products, whose objective and mission is to bring all the flavor of sweets, condiments, sauces and typical Mexican products to the end customer through an e-commerce that serves several countries in Europe, especially Netherlands and Spain. For this project we carried out the logo design, brand identity and the design and implementation of the website and online store.

The isotype was made from the abstraction of an eagle formed with irregular patterns inspired by the alebrijes typical of Mexican graphic culture, taking as inspiration the cutouts of papel picado to integrate different fun and extravagant textures that are accentuated with a color palette vibrant and eye-catching.